ABOUT US

WE ARE IN THIS TOGETHER!

When LuLaRoe began, we embodied the mindset that being a part of our family was about seeing beyond yourself and into your community—while answering the question “How can I build a healthy, lasting business?” We are certain the magic of LuLaRoe is the culture behind it; a rising tide that lifts all ships—where everyone is contributing to the whole. That’s a T.E.A.M. (Together Everyone Achieves More)!

Learn About What Makes Us Unique

OUR VISION

LuLaRoe is an apparel company, just as much as it is a family. LuLaRoe is and has been, family owned and centered since its origin; and operates with future generations in mind. Our vision is to build a foundation and culture that will last for you, your children, and beyond—by partnering with individuals who share our same values of family, confidence, and entrepreneurship.

OUR PURPOSE

Since LuLaRoe was founded, our purpose and culture has always been to help others succeed, and provide an opportunity to have more freedom and flexibility—that comes from building your own business at your own pace. This creates the time to spend with the ones you love—the very thing DeAnne had once desired for herself!

OUR MISSION

Our mission is to improve lives and strengthen families—which we accomplish through fashion. LuLaRoe is a movement that instills confidence and bases itself on amazing products made with you, the consumer, in mind.

DID YOU KNOW?

LuLaRoe got its name from 3 of DeAnne’s granddaughters

LuLaRoe got its name from 3 of DeAnne’s granddaughters Lucy, Lola, and Monroe

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